Reddit engineer shares strategy behind NFT onboarding at EthCC
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Mirela Spasova, a Reddit senior engineer on the Collectible Avatars project, took to the master stage at the Ethereum Community Conference (EthCC) event in Paris to shed light on Reddit’s strategy for onboarding millions of users to its blockchain-backed digital collectibles.
In her presentation, Spasova said that the primary motivation behind running Collectible Avatars on-chain is to empower users with freedom of use. By adopting an on-chain approach, users can make their own choices, including an option to resell the avatars on popular nonfungible token (NFT) marketplaces like OpenSea.
