AI proposal sparks conflict in Hollywood as SAG-AFTRA goes on strike

Artificial intelligence (AI) has crept into another arm of Hollywood sending the industry back into an already established debate over its usage as Duncan Crabtree-Ireland, the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA)’s chief negotiator, revealed a proposal from Hollywood studios.

During a press conference on July 13 in which Hollywood actors confirmed that they were going on strike, Crabtree-Ireland revealed a proposal from Hollywood studios entailing an AI proposal featured in the statement made by the Alliance of Motion Picture and Television Producers (AMPTP) after futile negotiation efforts.

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